Workhat generates media-centric solutions for businesses and nonprofits. We create photography, video and hybrid blends of both disciplines for greater impact. Working from the ground up developing custom media is our wheelhouse.
This is how we do it.
Curious, process-driven creativity is the ‘in-a-nutshell’ description of how it works. An innate desire to push boundaries feeds that curiosity. But aimless curiosity can result in a scattered approach. Process is imperative.
It begins with a media agnostic approach and asking the 5 Ws – who, what, why, when and where – to begin understanding drivers, audience and other key elements. This may sound simple, but listening is the most important part of this stage – to understand problems, needs and goals. Understanding is the first step, the foundation for creating useful media if you will.
From there ideas are developed, thrown around, shelved and more are developed. The conversation is onging until we hit that point where you are feeling good about it all, excited, and then an agreement for a way forward and plan for production is locked in. That is when the fun starts, when the workhat goes on and ideas go from concept to realization. It’s a magical process.
Get in touch and let us know what you have going and we can explore ideas together. This could be the start of something wonderful!
Jeff [at Workhat] has been a rock star to work with! In addition to his professionalism and friendly demeanor, he is focused on making sure he gets our shots just right. Jeff is a joy to work with and full of creative solutions. I look forward to working with him again.
Eric Chang, former VP of marketing and communications at kona Brewing