Workhat specializes in creating media-centric solutions for businesses and nonprofits to communicate who they are, what they do and why they do it. We generate photography, video, copywriting and blends of all three for greater impact. We can work from the ground up to develop the custom media solutions you need and help launch them with the connections and folks we know across the industry. We also generate content to fit specific pre-defined uses.
Well-crafted media presented genuinely and clearly gets your message across. Let us shoulder your creative media work
This is how we do it.
Curious, process-driven creativity is the short of the long on how we work. An innate desire to push boundaries feeds our curiosity. But aimless curiosity can result in a scattered approach. Process is imperative.
We begin with a media agnostic approach and ask the 5 Ws – who, what, why, when and where – to begin understanding your organization and its drivers. We ask questions and listen to understand problems, needs and goals. Understanding is the first step. Once we have that, we go to the drawing boards.
Armed wit ideas we will meet to share, discuss and define the steps involved to completion, answer your questions and ask more of our own. Once you are feeling good about it all, we will establish an agreement for a way forward. Then the workhat goes on and we get down to it.
You may be asking ‘how much will it cost’? The honest answer is we don’t know, at least not yet. A diverse and churning modern day media landscape tends to reject one-size-fits-all approaches. Commoditizing our services would be doing you a disservice. To achieve your goals a custom approach focused on what you need most is best and you won’t break the bank to get that with us.
Get in touch. We are happy to hear about what you have going and explore ideas. This could be the start of something wonderful.
Jeff [at Workhat] has been a rock star to work with! In addition to his professionalism and friendly demeanor, he is focused on making sure he gets our shots just right. Jeff is a joy to work with and full of creative solutions. I look forward to working with him again.
Eric Chang, VP of marketing and communications at kona Brewing
Photography
Geez do we love photographs. Photography is our roots and our range for creating photos is broad – as comfortable in the studio as we are on the side of a mountain. We can work with you to create a standout ad image or to build a whole collection of useful images for you to fill a content pool with.
Common photo services include portraits, product in studio and lifestyle incorporated, branding and advertising photography. With flexibility to meet you where you are, we can create quality photography in the most challenging of scenarios.
A single photo is worth a thousand words. And a powerful photo coupled with the right words can move mountains.
Copywriting
Well crafted copy. It’s like the difference between a whiskey that’s been aged two to three years and one that’s been aged seventeen to twenty. The difference may be hard to articulate but something about it just sets better. It goes down smoother. That difference may be what converts a curious reader to an excited new brand loyalist.
Copywriting services include all public facing written communications. Slogans, tag-lines and mission statements? Yep. Product and service descriptions, leadership bios, press releases, marketing emails, ad copy? Those too.
Yes, anybody can write copy if they set their mind to it. Just like anyone can make a whiskey in their bathtub. Just ask yourself, what do you want to serve to your customers and loyalists?
Video
Video, you need it. And yes, that’s true. The digital platforms people interact on daily are optimal for communicating with video. It’s important. And when done right it’s efficient, engaging and effective.
We approach video production from a communication standpoint first. Once the message is defined then it’s a matter of stylizing the visuals and audio to fit your organization’s brand and fitting the format to outlet needs and demands.
Our sweet spot is short videos between one to ten minutes in length. And different edit versions of a single project is a common product offering.
Clients
Some of the folks we work with:
- Kona Brewing
- Matson Navigation
- Hawaii International Film Festival
- Hub Coworking Hawaii
- Balanced
- The Snowboarders Journal
- Conservation International Hawaii
Collaborators
The folks we like to partner with:
- Library Creative | Chase Conching and his team reign supreme on all things design and branding
- Generator | Kevin Whitton is brilliant in written works and the go to for copywriting challenges
- John LeBlanc | He is a technical digital guru (a.k.a savior)
- Candela Hawaii | Kira and Zach Dillonno crush PR, events and business strategy